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Steps to Publishing Success
by SomPurna
(C) SomPurna E-Com Solutions. All Rights Reserved
http://www.sompurnahomebusiness.com
Would you
like to find out what those-in-the-know
have to say about Steps to Publishing?
The information in the article below
comes straight from well-informed
experts with special knowledge about
Steps to Publishing.
Truthfully, the only difference between
you and Steps to Publishing experts is
time. If you'll invest a little more
time in reading, you'll be that much
nearer to expert status when it comes to
Steps to Publishing.
Even if your best friend owns a top
publishing company, giving you an
immediate "in," this does not guarantee
publishing success.
First, you have to write a quality book
that has a clear target audience. And
your book must answer a common problem
or need that audience shares. Then you
have to develop a marketing plan, and
stick to it for at least two years.
Let's begin with the process that should
commence before you write your first
word. Begin by reading A LOT. Read both
books you passionately love and books
you can't seem to make it past page
five. Then figure out what the author
did in the book you loved, and what was
wrong with in the book you couldn't
finish. Write down these points so they
are crystal clear to you. Read other
people's books for inspiration and to
discover what you should avoid as a
writer.
The next step is to plan out your book.
Narrow down your subject, and then
divide it into chapters. Each chapter
should address a specific aspect of the
problem your book is going to solve. In
each chapter, break the specific aspect
down into several parts. This will help
your readers take in your information a
bit at a time instead of overwhelming
them with every
bit of information clogging up the pages
until they feel like they're about to go
blind. It's not quite spoon-feeding the
information to your readers, but it's
close.
The next two steps are obvious. Write
your book and then revise it. And then
revise it again. And perhaps again. Of
course, writing is extremely hard, and
writing a book can seem like an
impossible task. There are many books
out there that give you guidelines to
help you become familiar - and even love
- the process of writing and revision.
Find a number of books about
writing. Better yet, find a number of
books about writing the specific type of
book you aspire to write. These can
serve as roadmaps on your writing
journey.
Once you've written your ebook and
revised it at least twice, show it to
someone else whose opinion you respect.
If you're lucky enough to know a good
editor, see if you have something to
barter for him or her to go through your
manuscript. Or join a writing group and
let the other members critique your
work.
Then take all these ideas from other
people, and revise your manuscript one
last time. And then stop! Put down that
pen! Get your hands off the keyboard!
One of the most important steps to
actually producing a book is to know
when to stop writing and tinkering with
it.
You've finally written your ebook! Pop
open the bubbly! Give yourself a night
out on the town!
Okay, now that this necessary
celebration is out of your system, what
do you do next?
How to turn
your ebook into Profits
Ebooks are a revolutionary way to
publish your book without incurring the
costs of print production. All you need
is a relevant and targeted subject and
some inexpensive software, and you can
transform your manuscript into a book.
The problem, in terms of actually seeing
any profits from your ebook, is that the
market is overwhelmed with ebooks, and
many of them are not worth the time it
takes to download them. Just because the
ability exists to easily produce an
ebook, doesn't make it
good writing.
Make sure your book does not simply
rehash old material. You will injure
your credibility as an
author by claiming to offer valuable new
insights and disappointing your audience
with material they've read a zillion
times before. So spend enough time
writing and revising your book to make
sure it's of the highest quality and
presents the most current information. A
good book will eventually sell itself;
false claims about your book will make
it extremely difficult to sell any
future books you may write.
Assuming you have determined that you do
indeed have a quality product that
answers some question or need of your
target audience with NEW information,
how do you know how much to charge for
it? Rule number 1: Set a price for your
book equal to its value. An under-priced
book will only give the impression that
your book isn't worth very much.
To figure out a fair price, estimate how
much time you put into creating it and
how difficult it was to transform the
necessary information into
understandable and engaging writing.
Figure out how much your time and effort
is worth, and then price it accordingly.
The goal is for you to be adequately
compensated for your talent, your time,
and your effort.
Once you've figured out a price that is
high enough to convey the value of the
book, but not so high as to be out of
the reach of your target audience's mean
budget, then it's time to offer it for
sale on your website. To attract sales,
you will need to develop a promotional
campaign, particularly if you are an
unknown author.
There are multitudes of books about
self-promotion that will guide you in
your efforts. Choose a plan that is both
creative and professional. Learn how to
write a catchy yet informative press
release, and send copies of your ebook
to sites that specialize in ebook
reviews.
Learn how to write powerful sales copy,
or hire someone to write it for you.
This is an essential. You absolutely
need excellent sales copy to sell your
book. Make sure the copy includes all
the reasons your target audience needs
your book, and the benefits they
will derive from buying it.
Use graphics in your promotional
materials. Beautiful graphics have the
power to instantly convey the quality
and value of your ebook. Graphics can
also convey the amount of valuable
information the book contains, and your
careful attention to detail.
Professional graphics sell professional
books. They reassure the customer that
the product is what it claims to be.
Consider excerpting chapters for
articles. You can offer these tidbits
for free on your website as a sort of
demo of your book. Include an order form
for your ebook at the end of the
excerpted articles.
Finally, when you set-up your download
link, make sure to simplify the process.
It's a good idea to offer a few bonuses
that make your book even more enticing
to purchase, but make sure the bonuses
are valuable and high quality. Too many
bonuses that are basically a
load of useless stuff will compromise
the impression your audience has of your
ebook. The goal is to convey to your
audience that they are getting a quality
product for a good deal. That means
applying restraint, especially when it
comes to adding bonus items. Too much
free stuff offered diminishes your
credibility.
Make sure your book is a quality
product. Make sure it is relevant and
current. Develop an effective marketing
plan that includes excellent sales copy
and excerpted articles. Then offer your
book for sale, and wait for your
audience to discover you!
Take time to consider the points
presented above. What you learn may help
you overcome your hesitation to take
action.
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Resource Box:
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dedicated to help people like YOU! If you're
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with the "top quality" home business
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honest friend in business, then come and grab a
FREE subscription at: http://www.sompurnahomebusiness.com
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