Create Your Own Ezine Traffic Machine
by
Terry
Dean
(C) Terry Dean.All Rights Reserved
http://www.netbreakthroughs.com
How would you like to reach a couple of million people
with your products and services...for FREE?
That is exactly what occurs when you start writing
articles and submitting them to hundreds of ezines.
Currently there are tens of thousands of ezine
publishers online and almost all of them have one thing
in common. They are all looking for good content to
publish in their newsletter.
If
you have good content (not a sales letter cloaked as an
article), then you can be their savior. You can give
them exactly what they need. Then, they will give you
what you need in exchange. They will give you exposure
for your business.
Every article comes with a resource box attached at the
end of it. While your article should not be an effort to
promote your business, your 4 to 6 line resource box
should be an outright ad for you and your business. You
are free to advertise your web site, your products, your
services, or any affiliate program that you are a member
of.
You may say to me that you are not a writer. Well, that
just doesn't matter. What do you know about your
industry? I am sure there is something you know. The
writing style online is not that of English professors.
The best explanation of what is popular in the online
world would be to define it as a "down home" style of
writing.
Since the technology we are all using seems so
impersonal, your readers are seeking someone who is
real. You can write in a conversational tone. Below is a
quick step-by step system to writing your first article.
1.
Decide on a topic.
You want to choose a hot online topic. What are people
talking about on the news, in discussion boards, and in
ezines that you are receiving. Look at the articles from
some of the magazines in your industry to gauge where
people’s interest is at. You want to make sure that your
article is covering a subject people are excited about.
2.
Create a Title.
The title will make or break your article. A title for
an article is just as important as a headline for an ad.
If your title doesn’t grab people’s attention they will
never read the rest of the article. If they don’t read
the article, they won’t see your resource box. Write a
minimum of 10 - 20 titles and then let your family or
friends pick the most interesting one to use in your
article.
3.
Write 3 - 5 Major Points.
The key to making your writing easy is dividing up the
content. Through creating these main points you can also
establish a flow to the article. Using a step-by-step
system will also help you stay organized in your mind .
4.
Decide on the number of words...probably around 500 for
ezine articles.
Most ezines publish shorter articles than what you see
in magazines. The best number to plan for is to create
articles that are around 500 words in length although
some ezines may ask for a little bit longer of articles.
5.
Divide up the number of words and create each section
individually.
If
you have 5 points, each one only gets 100 words. Once
you add on a short introduction and a short conclusion,
then you are at about 80 - 90 words per section. If you
have 3 points, then each section will have around 150
words plus an introduction and conclusion. It is easier
to get started when you think of it like this. You don’t
have to write 500 words. You need to write 150 words.
6.
Create Your Resource Box.
Give your contact info such as your name, email address,
and web site. Then, give one or two benefit phrases,
headlines you could say, along with web site links. You
will receive your absolute best results if the benefit
phrases coincide with the article you have just written.
7.
Edit it.
Take a step back after you have written and prepared
your article. Sleep on it. Come back to your article the
next day and edit it. Rephrase sections that you can
make better. Do a spell check. It is amazing what a
short rest will do for the creative process.
8.
Email it to ezine publishers with a short cover letter.
Find a large section of ezine publishers with their name
and contact emails. Send it to them with a short
personalized cover paragraph at the top. Personalization
is a major key since most ezine publishers receive
hundreds of these emails every day. You need to make
your emails stand out of the crowd...
To
find ezine publisher addresses, use databases such as:
http://www.homeincome.com/search-it/ezine/
Also, pick up the names and email addresses of any
publishers you currently receive mail from.
